Our Mission
Less mess. More wonder.
We engineered a biodegradable binder that keeps grains hugging themselves so cleanup is one wipe, never a full sweep.
From the Lab Bench
How a dad-sized experiment became Mad Dad Labz
We are a micro lab obsessed with engineering tactile play that fuels curiosity without wrecking your floors.
Mad Dad Labz started in our garage, where a materials scientist dad tracked every prototype in spreadsheets after bedtime. The goal: sensory sand that felt incredible, rinsed clean, and didn’t leave a greasy film on tiny hands.
Today that weekend hobby is a lab-grade process. We pressure-test every batch for texture, cohesion, and cleanup time, publish our ingredient decks, and only launch what survives parent-level scrutiny.
Founder Mike prototyping batch 127 in the garage lab, spring 2022.
Lab Standard
27 stress-tests per batch
Texture, cohesion, drop impact, and cleanup speed all get logged before we approve a single bag.
Ingredient Cred
Radically transparent
Food-safe pigments, non-toxic binders, and open ingredient decks so parents always know what’s in the bag.
2021
Garage lab opens. Nightly tests log grain spread, residue, and kid reactions in a Google Sheet.
2022
Binder breakthrough. Batch 127 nails the 'crackle without crumble' texture we ship today.
2024
Transparency pledge launches. We publish our ingredient library and lab notes for every formulation.